About Aaron

Aaron Tan is a Serial Entrepreneur, International Speaker and Speaker Trainer who empowers others to achieve their full potential through Public Speaking.  Aaron has worked in companies of all sizes in different industries throughout his caree.  This vast range of experience has given him the ability to adapt and develop a flexible approach in building rapport with people of all backgrounds.

Having followed a standardised career path of going to University and then working in a large corporate firm, Aaron always knew that there was something greater for him out there to achieve.  However for 6 years he struggled to identify what this could be, despite rising up the corporate ladder in quick fashion.  Then one day after a conversation with his father, he was offered the opportunity to take over his father’s restaurant.  Without much thought Aaron quickly jumped at the chance.

It wasn’t until Aaron left his job and fully immersed himself in his restaurant that he realised what he had inherited.  Following the passing of Aaron’s mother two years earlier, his father had lost his drive and motivation to maintain the business which experienced a sharp decline in business.  Coupled with this, it was revealed that the manager who was trusted with running the business was stealing a large portion of the takings leaving bills and wages unpaid.  Over the first year he was forced to settle a series of outstanding debts. Undeterred and with minimal cashflow to work with, Aaron was driven to turn the business around.

Within the next 18 months, Aaron had tripled turnover in the business and been interviewed by the Wall Street Journal and lectured at Greenwich University.    Today Aaron has expanded his portfolio to include a photo studio, working in the health sector and as a speaker trainer.

Aaron believes that the key skill which has helped him to achieve all of this in a short period of time has been his ability to speak and communicate effectively with people – be it talking on stage to hundreds of people, or having a one to one conversation over the phone.  Today Aaron helps others with their ability to speak in public as he has found it to be the biggest breakthrough that anybody can experience and help individuals reach their full potential.

Testimonials

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4 weeks ago

Aaron Tan

***THE CUSTOMER IS NOT ALWAYS RIGHT***

As an entrepreneur, one of the things that I kept hearing early on in my journey is that "the customer is always right". Being keen and eager I tried to always please customers but quickly realised that not all customers are the same - and therefore they can't all be right all the time.

That's not to say you should ignore your customers, but the ones that quote this tagline (which was popularised by Selfridges department store) are often the ones who know that they are probably in the wrong as they can't logically reason why they are otherwise correct.

As a business owner you should understand why customers may be not always be right:
📣 you as a business owner have limited resources
📣 it can affect your employees' performance
📣it can affect the service given to other customers
📣 you don't want every customer (this is why we target customers)

Key thing is when starting out in business, have an idea of what type of customers you want to serve and what would they expect. Remember it's your TARGET customers that are right - not "the".
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1 month ago

Aaron Tan

***ONE SIMPLE WAY TO CREATE A BUSINESS***

People often come up to me and say they want to start a business but they don't know what business to start. Here is one simple way to think of a business idea very quickly...

Take Maslow's hierarchy of needs (shown below) and identify a need at each level - some examples have been provided. Then take each need and think of a way to either provide convenience or education in relation to that need and that's your business!!

If we take good for example ... If you provide convenience for that need you have a restaurant or café. If you provide education, you have a cooking class or recipient cards. It's really that simple.

Using this method I helped 4 students come up with separate business ideas in 5 minutes. Give it a go and see how many ideas you can come up with 😉
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1 month ago

Aaron Tan

***DO YOU HAVE TO BE A RISK TAKER TO BE SUCCESSFUL?***

After teaching at University this week, I posed this question to my students and they all said yes. However I want to question this and whether or not it is true.

Now granted the most successful entrepreneurs have at some point taken massive risks to get where they are today and made tough decisions. But to say that you need to take risks can imply some irresponsible behaviour and rationale for decision makers.

It is not the ability to take risks which makes one successful - it is the ability of those to be comfortable with being uncomfortable.

The successful entrepreneur will not only make decisions that are risky, but be able to still function at a high level under stress when decisions don't lead to the desired results.

So please don't just make decisions based on risk because that's "what entrepreneurs do". Just learn to get comfortable with the uncomfortable.
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3 months ago

Aaron Tan

In business the thing that holds people back with the most promise is not trying - over thinking the negative consequences thinking what could go wrong instead of what can go right. And yet...how many times do we sit with our friends and hear the phrase "if I were running a business..." or "if it were my business..."

Those who try never say those words, and for good reason.

It is impossible to succeed if you never try.
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3 months ago

Aaron Tan

***SHORTCUT TO SUCCESS***

Everybody wants a shortcut to success - but why? Is it because we are afraid of hard work? There are so many courses on business, relationships, success, fitness, etc which advertise themselves as shortcut strategies. Whilst they are likely to work and have proven successful, in my experience the most effective shortcut is ...consistency. Consistency is key. When you are consistent your customers, your suppliers, your employees begin to trust you and trust is the most important factor in success.
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To book Aaron to speak at your event email info@aarontanofficial.com NOW for details

COURSES AVAILABLE:

1 Day 1-1 Speaker Training Workshop –

£ 795

3 Day Intensive Speaker Training Course –

£ 1,995

6 Month Coaching –

£ 5,995

Who Aaron has worked with